AOB 1 (Pre Production)

Production Plan

CD Packaging

The CD package will consist of a front cover, back cover and a booklet inside. The front cover will mainly consist of a picture of the artist and his surroundings, it will be themed in space and this will follow through the whole product. The album title and artists name will be in big bold lettering at the top of the cover to grab attention from the consumer. The back cover will follow on from the front, so if you folded it all out it would be one big image. It will consist of the track list, information about the record label and the main players that were involved in producing the CD. Inside, the booklet will contain production information for each song on a different page. The whole product will follow a futuristic design, which in turn will link to the artist and the sub genre that the music falls into. Colours used will be lots of silver, black and yellows with the odd other colour to add variation to the design.

The reason why this particular audience is being targeted is because this market will always be there. In America ghettos or neighbourhoods are called “the hood”, there are millions of people who can relate to the type of music that it involves and therefore will go out and purchase it. It will also target young people who may aspire to be as big as the artist, a lot of young black Americans aspire to being rappers or wealthy businessmen and this product can again relate to what these people are going through.

When the CD is officially released it will be available in the main chain stores such as HMV and Zavvi. It will also be available for download on places like Amazon and iTunes. It will retail at £10.99 which considering the all the contents that the product consists of, it is a good and fair price which matches most other newly released CD’s on the shelves. The EP will retail at £4.99, a cheap price which will entice the consumer to come back and buy the official release, therefore possibly making an overall sum of £15.98.

In Total, I think the whole product will take approximately 2 months to complete. I think 3 weeks for the front cover, 3 weeks for the back cover and 2 weeks for the booklet should be sufficient enough time to get everything up to scratch and how I want it to look.

I wont be working in too many areas, the main area of work will be at a desk using a Mac computer. I may have to go out and take some pictures to incorporate into the work using a digital camera, but that will be the furthest I will go. I will need a photo shoot setup to take some images of the main character/artist on the cover.

Production Schedule